I am delighted to launch India’s first conscious, Indie makeup brand, Kay Beauty, that’s not just trendy, versatile and high on glamor but combines makeup with skin benefits for women like me who’re short on time but want to look like a million bucks every time, everywhere!

I would love to hear from you, and answer as many questions as you may have.

Here are some recently asked questions.

Personally, I love the Matteinee Lip Crayon. I spent a lot of time and effort in getting the formula just right! I love matte lipsticks but hate the fact that they make my lips feel very dry. The Matteinee Lip Crayon is just perfect. It’s matte yet hydrating, and I’m super happy with the way it’s turned out! Try the shade Gossip! It’s my new go-to!
My job as an actress has exposed me to the best of makeup and skincare from around the world. Meanwhile, Nykaa is the biggest online beauty destination in India. It was only a matter of time before we collaborated! I’m also really happy to have found a partner equally excited about making a makeup range with skincare ingredients that’s multi-tasking, glamorous and super affordable.
As an actor, I need to have immaculate nails every single day. Like me, I’m sure you love prettying up your pinkies too. But I’ve always hated harsh formulas that make my nails brittle and yellow. This new range has care ingredients, Lemon Peel extracts and Avocado Oil that color and nourish your nails on a single swipe. Plus, no more yellowing, brittle nails girls!
Since I have to use a lot of makeup when I shoot, I try and keep a bare face when I’m not on set. I start by thoroughly cleaning my face and on hot days there’s nothing more cooling than patting your skin with a cube of ice wrapped in a soft muslin cloth. And I never leave home without liberally applying a moisturizing sunscreen all over my face, neck and exposed skin.
Well, a daily-use moisturizing sunscreen for sure. Other than that, a tinted lip gloss, a sheer blush for a hint of color on the cheeks and lashings of mascara are all you need to razzle, dazzle your way through your day!

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Follow the Kay Beauty handle @kaybykatrina to keep up with makeup that works as hard as you do.